Google GenAI Comes to Chrome
With the release of Chrome version M121, Google intends to make browsing not only easier but also more personalized using the latest machine learning and AI techniques. Microsoft introduced integration between its Edge browser and AI-powered Bing search engine last year for this same purpose.
Google introduced three main features, which are useful to general users and developers alike, particularly the new Tab Organizer. The Tab Organizer will automatically group together similar open tabs to help manage many tabs. It also suggests names and emojis for the groups.
For instance, “Tab groups are a helpful way to manage lots of tabs, but curating them can be a pretty manual process. With Tab Organizer, Chrome will automatically suggest and create tab groups based on your open tabs,” wrote Parisa Tabriz, Vice President of Chrome at Google in a blog post on the new GenAI features. “This can be particularly helpful if you’re working on several tasks in Chrome at the same time,” such as researching topics to help write, modify, and test code, planning a trip, researching other topics and shopping.
In addition, Chrome M121 enables users to create custom Chrome themes using AI image generation. They select a subject, mood, style and color and Chrome will generate corresponding themes. There is also a collection of premade AI-generated themes.
Moreover, the new release also includes an AI writing assistant feature that allows users to right-click text boxes on any website and select “Help me write” to get AI suggestions to jumpstart their writing, like reviews or RSVPs.
Also, in next month’s Chrome release, Google “will launch another experimental AI-powered feature to help users write with more confidence on the web — whether you want to leave a well-written review for a restaurant, craft a friendly RSVP for a party or make a formal inquiry about an apartment rental,” Tabriz said.
Meanwhile, over the next few days, starting in the U.S. users can sign into Chrome, select “Settings” from the three-dot menu and navigate to the “Experimental AI” page. As these new features are early public experiments, they will be disabled for enterprise and educational accounts for now, Tabriz said.
To get started, right-click a text box or field on any site you visit in Chrome and select “Help me write.” Type in a few words and our AI will kickstart the writing process for you, she said.
More to Come
These initial experiments are focused on consumer accounts to help with everyday browsing tasks. However, more AI integration is planned for Chrome later in 2024.
“Look out for more ways we’re bringing AI and ML into Chrome this year, including integrating our new AI model Gemini, to help you browse even easier and faster,” Tabriz said.
Over the last few years, Google has added machine learning and AI technologies into Chrome, starting with helping users add real-time captions to videos, better detect malicious sites, manage permission prompts and generate the key points of a webpage.