Technology / Sponsored

How HPE is Utilizing OpenStack for Greater Customer Flexibility

2 Nov 2016 9:26am, by

Adaptation and flexibility are the keys to businesses succeeding in today’s cloud-focused ecosphere. Whether working with hardware or software, even enterprises such as HPE have found themselves reimagining and restructuring to build a more cohesive offering that not only features their own products, but brings together top-tier integrations such as Docker, Cloud Foundry, Chef, and OpenStack. During last week’s OpenStack Summit in Barcelona, HPE Vice President of Cloud and Channel Bobby Patrick and HPE Vice President of Product Management Sarwar Raza to explore the latest OpenStack strategies from HPE, including the future of HPE and OpenStack, its approach to a rapidly changing market, and developing hardware and software to power customer infrastructures.

While in some organizations a re-invention strategy may only impact the top level of an organization, HPE has taken a trickle-down approach to it. Having trickled down to the product level, Raza noted that, “OpenStack used to be the platform of choice for our own hardware platform, and our next-gen cloud system will be based on OpenStack. I come from the telco side of the house where our strategy caters to some of the largest operations in the world. They’re signaling very strongly that it’s open source and it’s OpenStack.” One such area OpenStack helps HPE’s telecommunications customers to take a new approach in is Network Function Virtualization (NFV.)

In working with open source Software Defined Networking (SDN) Platform OpenDaylight and OPNFV, HPE developed the OpenNFV Reference Architecture that includes a vertical integration point to better help its telecommunications service providers migrate from traditional setups to NFV. “The whole NFV concept is about breaking the vertical silo stack. Open source is really helping us with that.” In breaking down these barriers, enterprises are more able to compete with startups, with OpenStack providing them the flexibility that was previously unavailable in cloud platforms. “Every business model is being tested by startups. IT has to operate with speed and agility. They have to move to the cloud. Three, four, and five years ago AWS was synonymous with cloud, but you were locked in. Our customers want to get away from lock-in. Now that we have a very strong and mature OpenStack organization, there’s now a real alternative,” said Patrick.

Ultimately, not every organization has the sort of muscle behind it that Google and Facebook do. When faced with creating services at the level of today’s enterprises with dedicated engineering teams focusing their effort in this ecosystem, telecommunication companies can find themselves struggling to stay relevant. “Most telcos are engaged in where they want to become service providers. From a developer perspective and an application perspective what they’re competing with is the over the tops. Not just features and functionality, but the velocity of development and software change that a Google or a Facebook can do based on their infrastructure that a telco based on their current stack cannot,” said Raza.

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Cloud Foundry, Docker and HPE are sponsors of The New Stack.

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