The mind-boggling growth of data has companies scrambling to not only manage it, but also make sense of it and harness it to achieve business goals. And they’re looking to a wider range of expertise within the organization to do that.
San Francisco-based Observable is among a rash of startups trying to tackle parts of the problem, in this case by bringing the data, visualizations and code together in one collaborative place.
“It’s about creating the space or the destination for people to come together to analyze data, to explore it, to visualize it. And then really, I think the power of it is that these people are coming together to teach and learn and share what they’re doing around data,” said CEO Melody Meckfessel. “Our goal is to really have an open collaborative, positive community out on the web for people to do that because learning data viz is hard. Doing software development as hard.”
The aim is to make that collaboration available not just to engineers and data scientists, but a range of analysts, executives, researchers and journalists.
It’s the brainchild of Mike Bostock, a former graphics editor at The New York Times, who created open source data visualization library D3.js, and Meckfessel, formerly vice president of engineering at Google.
In effect it brings together the capabilities of traditional business intelligence, data visualization and collaboration tools with the larger goal of creating a GitHub-style community where users build upon one another’s creations.
Meckfessel maintains there’s a gap in the market with existing tools.
“A lot of them just don’t provide the context around the data or the information. So what happens is, you do this great data exploration, and then someone takes a static image of that with no reference or background. And then people have to make decisions around it,” she explained.
“Or the data is siloed. And the tools are siloed. So the data scientists are working in one part of the toolset and the developers are working on the other, and they can’t collaborate together. And all leads to the right people not being connected to make sense of the data.”
It’s all about enabling people to make data-informed decisions faster.
Say you pull data for a PowerPoint presentation on global sales data, that information is likely to be stale by the time of the presentation, Deepti Srivastava, Observable’s head of product pointed out. And if an exec wants to look at the data by region instead, it requires going back several steps to slice the information differently and build the charts or graphs to present it that way.
“Instead of being bogged down by sort of the nitty gritty and the technical details of building these graphics, we wanted to enable people to quickly explore the data, whether it’s through bar graphs, or scatter plots or any of those things to quickly explore it, and then to communicate it with each other, from a collaboration perspective, and also with executives faster,” she said.
A notebook is made up of a series of cells, operating more like a spreadsheet. Each cell contains a separate script that runs independently. An error in one won’t prevent others from running.
Users who want to slice the data differently can import code or fork a notebook created by a co-worker, riff and build off that work, then share the results broadly within the organization. They can add interactivity and animation.
It offers a wide of array of notebooks that users can import, fork and customize to meet their own needs. Its users have contributed visualizations such as air quality over time in California and face mask adoption in the United States.
Its Teams functionality offers real-time multiplayer editing and commenting.
Last November, the company announced a $10.5M Series A round led by Sequoia Capital and Acrew Capital.
Sequoia’s Jim Goetz tweeted, “[We] believe the company is on track to touch tens of millions of people and will redefine the data visualization category.”
2/ Observable was founded by a dream team positioned to reinvent visualization. We’ve been tracking @mbostock since he was at Stanford & his groundbreaking work started when he created @d3js_org. CEO @mmeckf, former VP of Eng @Google & gifted leader in the developer community.
— jim goetz (@jimgoetz) November 20, 2020