Monitoring / Contributed

Splunk Buys SignalFx: How Cloud Native Observability Accelerates Digital Transformation

16 Sep 2019 2:15pm, by

Deepak Jannu
Deepak Jannu is a B2B technology marketer with expertise in product marketing, corporate communications, sales enablement, and digital marketing. As the director of product marketing at OpsRamp, Deepak responsible for high-impact product positioning and messaging that drives awareness of OpsRamp's disruptive ITOM platform.

Machine data intelligence company, Splunk, recently paid an eye-popping $1.05 billion for real-time cloud monitoring solution, SignalFx. Make no mistake, the SignalFx acquisition is a great exit for a solid product built by a seasoned executive team and backed by prestigious investors like Andreessen Horowitz, Charles River Ventures, and General Catalyst. However, Splunk’s huge purchase price for SignalFx raises several questions, including:

  • What emerging industry trends led Splunk to double down on SignalFx?
  • Why did SignalFx command such a huge premium over its last known valuation of $500 million in June 2019?
  • How will other IT operations management (ITOM) players react to Splunk’s move?

While we have seen several ITOM tool acquisitions in 2019 (Ipswitch by Progress Software, FixStream by Resolve Systems, and Samanage by SolarWinds, to name a few), Splunk’s latest deal underlines the importance of modern observability platforms for cloud native monitoring. Here are three major takeaways from the SignalFx acquisition:

#1: Conventional Monitoring Can’t Handle the Complexity of Cloud Native Apps

Enterprises are building, deploying, and scaling modern digital services with next-generation infrastructure like application containers. Analyst firm IDC believes there will be 3 billion container instances by 2021, with 95% of new microservices being supported on container infrastructure. While traditional monitoring tools can ensure the availability of monolithic applications on physical or virtual infrastructure, DevOps teams will need to combine metrics, logs, and traces for managing the health of ephemeral microservices built on containerized deployments. Cloud Native Computing Foundation (CNCF) projects like Prometheus for time-series metrics, Fluentd for log analysis, and Jaeger for distributed tracing, are popular open source frameworks for cloud native observability. Similarly, commercial tools like Datadog, SignalFx, Wavefront, and AppOptics make it easier to combine monitoring, logging, and request tracing for unified insights into the performance of distributed systems.

#2: Splunk Paid a Huge Premium for SignalFx (and Why It is Worth It)

SignalFx had previously raised $179 million in five rounds of funding, for an overall valuation of $500 million. The company brought in $25 million in 2018 revenues, which makes the $1 billion price tag hard to swallow. So, what explains the premium valuation for SignalFx? Although Splunk Insights for Infrastructure unifies logs and metrics for hybrid monitoring, SignalFx plugs a gaping hole in Splunk’s monitoring portfolio. The SignalFx deal lets Splunk gain parity with competitors like Datadog that deliver a modern observability platform for cloud native applications. Without SignalFx, Splunk is certain to cede market share to both open source and commercial monitoring tools.

#3: Platform Thinking Is Critical for Modern Observability Tools

Splunk can legitimately boast of its superior platform capabilities for proactive problem detection, rapid incident troubleshooting, and quicker service restoration by combining real-time insights from SignalFx, intelligent event correlation from IT Service Intelligence, and contextual alerting from VictorOps. While Splunk’s platform address critical use cases for modern IT teams, other ITOM software providers have not been standing still:

  • Datadog combines its native infrastructure monitoring with log analytics (acquired from Logmatic.io) and application performance monitoring for full-stack observability.
  • New Relic announced its One platform built from different acquisitions (Opsmatic for infrastructure monitoring, CoScale for container monitoring, and SignifAI for AIOps).
  • SolarWinds AppOptics combines its TraceView and Librato purchases along with Loggly and Papertrail integrations for eliminating guesswork, prioritizing incident response, and delivering faster situational visibility.

The bottom line? Enterprise IT teams are still grappling with the right insights, processes, and tools for distributed systems observability. Established ITOM vendors like Splunk will increasingly acquire and bundle observability platforms that help developers and operators aggregate, analyze, and track the health and performance of cloud native apps and services.

Feature image via Pixabay.

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