Culture / Sponsored

SXSW 2017: How Good Engineers Make Bad Business Decisions

30 Mar 2017 3:00pm, by

Almost every engineer we know has a few good ideas stored away about making an innovative product or service. Unfortunately, those who set out to build a business from a product rarely succeed. Why is that? We aim to find out in this episode of The New Stack Makers podcast, recorded live at SXSW 2017.

SXSW 2017: How Good Engineers Make Bad Business Decisions

Also available on Apple Podcasts, Google Podcasts, Overcast, PlayerFM, Pocket Casts, Spotify, Stitcher, TuneIn

One of the most popular talks at SXSW this year was “Why Engineers Suck at Building Great Products,” given by Vinit Patil — co-founder of Skue, a wholesale marketplace for indie designers — and Weidong Yang, CEO at Kineviz, a pioneer at 3-D visualizations. Both have much experience in bringing new technologies to market. All too often, engineers focus too much on making a perfect product, the two advise us in an interview following the talk, rather than getting it out the door, or pivoting to make the technology more applicable for users.


3:41: What’s up with engineers who have great ideas but fail at productizing them.
6:03: why starting with the need first doesn’t always happen.
7:00: Ways of getting around perfectionism.
8:12: All about minimum viable product.
9:40: Whether or not to worry about scalability.
13:06: When to bring on additional people.

Capital One sponsored this podcast.